Skills to Advance – Social Media for Digital Marketing

On completion of this programme, a learner will be able to:

1. Describe the importance and benefits to a business of using social media marketing to enhance a business’s sales and marketing approach.

2. Identify a variety of social media platforms currently available for a business’s digital marketing requirements and e-tools to manage those platforms.

3. Identify the purpose of, and steps involved in, compiling a digital marketing strategy for social media.

4. Set up a social media business account for a business’s digital marketing strategy, to include appropriate branding, choosing content appropriate to target audience and use of social media content calendar.

5. Use social media for the purpose of selling products or services online.

6. Examine, interpret, and apply essential social media analytics used within digital marketing.