Public Relations & Strategic Communications

Effective communication is the lifeblood of any organisation. Strategic communication is an essential factor for an organisation’s success and how it effects their end goals and not just their image.

DCU’s MSc in Public Relations and Strategic Communications (MScPR) provides a focus on the “why” of communication decisions, rather than merely on the “how” of any communication activities. The programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.