Public Relations & Strategic Commumications

DCU’s MSc in Public Relations and Strategic Communications (MScPR) provides a focus on the “why” of communication decisions, rather than merely on the “how” of any communication activities. The programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.

For admission to the MSc in Public Relations and Strategic Communications programme, successful applicants will have:

• A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent. Entry to this programme is very competitive and places are limited. Applicants will normally have a strong honours primary degree in a related discipline.
• Appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the university. This may apply to applicants who have worked in advertising, journalism, marketing, media, public relations, or in a communications role / function for several years.
• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language. As part of the application process applicants may be called for interview. Due to the specialist nature of this programme, additional criteria may be used to assess suitability to undertake this programme. For further information, please contact the Programme Chair using the contact details above.