Marketing - General

The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments.

The minimum entry requirements for the BA (Hons) in Marketing are:

• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC (QQI) – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.