Marketing

The aim of our BA (Hons) in Marketing programme is to provide a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme will inspire participants to see the possibilities open to a business organisation of an effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these. It provides a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business relevant modules. This is not a CAO entry course - course fees required - apply directly to the college.