Ireland

Digital Media & Marketing - Mayo

Course code: GA_BDMGC_V09
Level: Level 9
Award: Degree - Masters (Level 9 NFQ)
Classification: Major
Awarding body: Atlantic Technological University
Duration: 1 or 2 years full-time/part-time online or on campus. Study Hours It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures. On-Campus Attendance Part-time students will have weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December. Full-time students will be scheduled for on-campus classes and project work each week throughout the semester. Additionally, they will join part-time students for online workshops and guest lectures once a month. Our programme is designed to foster networking and knowledge sharing among all participants.

Programme summary

The aim of this programme is to develop participants’ ability to use digital media as part of an integrated data-driven strategic marketing planning process aimed at reaching overall sustainable business objectives.

Entry requirements

Candidates must hold a Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL).

Who to apply to

Course provider