Digital Media & Marketing - Mayo

Course code: GA_BDMIC_V09
QQI level: Level 9
NFQ type: —
Duration: 1 year Full-time on campus. Study Hours It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures. On-Campus Attendance Part-time students will have weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December. Full-time students will be scheduled for on-campus classes and project work each week throughout the semester. Additionally, they will join part-time students for online workshops and guest lectures once a month. Our programme is designed to foster networking and knowledge sharing among all participants.
Attendance: Full time
CAO points: —

Mayo

NFQ Level 9

Course summary

Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.

The aim of this structured Master of Science in Digital Media and Marketing is to develop participants’ expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

The applied curriculum in this Masters programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.