Digital Media & Marketing - Mayo

Course code: GA_BDMGC_V09
QQI level: Level 9
NFQ type: Level 9 NFQ
Duration: 1 or 2 years full-time/part-time online or on campus. Study Hours It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures. On-Campus Attendance Part-time students will have weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December. Full-time students will be scheduled for on-campus classes and project work each week throughout the semester. Additionally, they will join part-time students for online workshops and guest lectures once a month. Our programme is designed to foster networking and knowledge sharing among all participants.
Attendance: Online or Distance
CAO points: —

Degree - Masters (Level 9 NFQ)

Mayo

NFQ Level 9

Course summary

The aim of this programme is to develop participants’ ability to use digital media as part of an integrated data-driven strategic marketing planning process aimed at reaching overall sustainable business objectives.