Digital Marketing incl. Google Analytics (Blended Learning)-Monavalley

Outline the unique characteristics of the web as a marketing medium

Differentiate digital marketing from traditional marketing practice

Identify digital marketing strategies and explain their integration with traditional marketing

Outline the stages of analysis, development, implementation and control of digital marketing campaigns

Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns

Outline strengths and weaknesses across a range of e-tools

Develop customised digital marketing campaigns to include the use of e-tools

Evaluate the effectiveness of campaigns using analytical e-tools

Plan a digital marketing campaign from inception to completion

Choose appropriate e-tools to implement a digital marketing strategy

Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness

Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.