Ireland

Digital Marketing & Emerging Technology in Sport - Galway

Course code: GA_SDMTG_N09
Level: Level 9
Award: Minor Certificate (Level 9 NFQ)
Classification: Minor
Awarding body: Atlantic Technological University
Duration: 1 semester part-time online delivery. Recommended Study Hours per week This short part time course will be delivered completely online with high levels of peer interaction. There are up to 6 hours of live online lectures per week for 12 weeks with additional independent learning and coursework of up to 10 hours. On-Campus Attendance Requirement The course is delivered completely online with optional attendance at 1-2 in-person workshops or industry engagement events in the course of the semester.

Programme summary

This course offers a deep dive into the SportsTech world with particular emphasis on digital tools for sports marketing and engagement, and the impact of emerging technologies in sporting contexts such as smart stadia, ticketing, performance measurement and participation monitoring.

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Course provider