Digital Marketing

The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how. You will have the opportunity to gain real-world experience by putting these skills to the test in an end-of-year practicum project which involves being paired up with a client, looking after their digital marketing for a 6 month period. DCU Business School has deep-routed connections with industry, which ensures relevant and up to date content within our curriculum.

General Entry Requirements For admission to the M.Sc. in Digital Marketing candidates must hold:

• A 2.1 Honours degree in a Business discipline, or equivalent international qualification OR
• A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR
• Professional qualifications plus 5 years or more relevant professional experience in Marketing
• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.