Digital Marketing

The MSc Digital Marketing is strongly connected to industry and what is happening in marketing today. The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing.

Applicants must hold a minimum of a bachelor's degree (NFQ Level 8) (or equivalent) in a business discipline, with a minimum of a second-class honours, grade 2 (2:2) or in a non business discipline with a minimum of a second-class honours, grade 2 (2:2) with significant experience in digital marketing. Applicants who do not hold a primary degree but has at least 10 years of relevant experience, 3 of which must be in a management position in digital marketing, may apply via Maynooth University's RPL process for Non-Standard Entrants.