CareerFit CourseFinderDigital Marketing
- Course code
- DC516
- QQI level
- Level 9
- NFQ type
- Level 9 NFQ
- Duration
- 1 Year full-time.
- Attendance
- Daytime
- CAO points
- —
Degree - Masters (Level 9 NFQ)
Dublin
NFQ Level 9
Course summary
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.