Consumer Insights & Branding Strategy

In a dynamic, rapidly changing business world, marketers need to understand how to build brands and maintain strong brands over time. Strong brands are central to a company's success. Organisations in the consumer goods, luxury, services, business-to-business, non-profit and sports sectors all benefit from having strong brands. This programme targets the critical need for expertise in branding strategy.

Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline and/or media, psychology or psychological studies. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in business-to-consumer marketing or branding. This is done through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning. International applicants must have a recognised primary degree in business and/or media, psychology or psychological studies, which is considered equivalent to Irish university primary degree (Level 8) at 2.2. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered. Minimum English language requirements: please visit Maynooth UniversityInternational Office websitefor information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants. National University of Ireland Maynooth’s TOEFL code is 8850