Building Digital Business Skills

The aim of this programme is to provide the learner with the knowledge and skills to use a range of digital business tools and applications to enhance customer experience and business productivity and to enhance the sales and marketing approach of a business by using social media for digital sales and marketing.

Entry Requirements

• Learner Age - Learners must be over 18 years of age.
• Aptitude - Applicants must have a motivation to learn, an interest in the subject and the ability to acquire the knowledge, skills and competencies set out in the programme. Applicants must be able to work with responsibility and demonstrate the ability to work on their own initiative.
• Previous Experience - No formal education or qualifications are required, although applicants may have participated in primary and secondary education. Applicants will be expected to demonstrate a standard of knowledge, skill, and competence equivalent to NFQ Level 4 when accessing the proposed programme, or have achieved the relevant skills, knowledge, and competences through work experience. A minimum English language and literacy competency of B2 in writing, reading, listening and speaking on the Common European Framework of Reference for Languages (CEFRL) or similar is required at entry to the programme for speakers of English as a second or other language.